August 12, 2004 at 4:00 AM (duration 02:09)
Watch More Profitable B2B Marketing: Manage Your Leaky Sales & Marketing Funnel Event Streaming Online
The profitability of your marketing is significantly impacted by the path that customers take toward purchasing your products and services. To be effective, all B2B marketers must know how to:Positively influence their customers' buying cycle; Manage conversion rates at each stage of the integrated sales and marketing funnel -- from unaware prospects to profitable paying customers; Evaluate marketing ROI and adjust future investments accordingly.This virtual seminar will give B2B marketers the practical tools to increase marketing profitability in their organizations. Based on the MarketingProfs premium article series, "The Marketing Profitability Path: Mapping Your Journey," you will learn the details of how you can make the concepts work for your business. This educational presentation will show you how to gain the insight you need about the two most critical marketing dynamics of your own business: the funnel, or path customers take from lead generation through customer more
