September 15, 2004 at 4:00 AM (duration 02:09)
Watch Make GOOGLE Your Most Powerful Market Research Tool Event Streaming Online
Do you use Google every day? Mastering Google's powerful search refinement operators and lesser known features could, over a year's time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered -- IF you know how to wield Google. Neurologists estimate that we humans use a mere 1% of our mental capacity. Similarly, the majority of our search queries are surprisingly unsophisticated and thus the true power of the Google search engine, for most of us, remains untapped. Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before -- with laser-like accuracy and extreme efficiency.